In June 2014 Dirt Art undertook a market profile survey to determine key demographic information and behaviors for the Australian mountain bike user. The survey was advertised widely, and on completion received 2901 responses from across Australia. The aim of the survey was to ascertain information to assist building a market profile of Australian mountain bike users. The information gained from the survey is intended to assist;
- Mountain bike destination development and management
- Trail development and management
- Tour operators and skills providers
In 2016, the nation-wide market profile survey returned and was open for a two-month period between July and September 2016. The latest survey saw a dramatic increase in respondents with a total of 4,019 participants on completion. The majority of survey questions were retained from 2014, with the exception of a few specific refinements and the inclusion of a sub-focus on mountain bike tourism within Australia. Importantly, the updated survey enables a distinct opportunity to compare previous findings and recognise the latest trends in the current Australian mountain bike market.
Results from the survey can be found here.
This document is intended to provide results summaries only along with raw data extracted from the survey.
A separate document will provide analysis of the data and data trends.
Marketing & Communications Manager
Mt Buller Mt Stirling Resort Management
T: 03 5777 6077
M: 0428 339 715